Who owns True Religion now

True Religion started in 2002 under founder Jeffrey Lubell in California. His goal was simple: build premium denim that people would remember. The brand grew fast on the strength of its stitching, fit, and bold back-pocket logo. Within a few years, True Religion became a household name in denim circles. That early success set the stage for decades of change in ownership and direction.

Two Bankruptcies Did Not End The Brand

Every strong brand faces hard chapters, and True Religion faced two of them. The company filed for bankruptcy protection twice, once in 2017 and again in 2020. Each time, the brand https://truereligionjeann.com/  restructured its debt and kept its stores running. Loyal customers stayed close through both financial storms. That loyalty gave True Religion the room it needed to rebuild and grow stronger later.

Farmstead Capital Steered The Comeback Years

After its second bankruptcy in 2020, Farmstead Capital Management took ownership of True Religion. Under this ownership, the company focused  https://truereligionjeann.com/jeans/on digital sales and smart marketing. CEO Michael Buckley and marketing lead Kristen D’Arcy pushed fresh campaigns toward younger shoppers. The brand partnered with artists and influencers who matched its urban, Y2K-inspired image. Sales climbed to $280 million in 2023, a jump of twenty percent from the year before. This growth caught the attention of larger investment firms watching the denim market closely.

ACON Investments Took The Controlling Stake

In January 2025, private equity firm ACON Investments announced a major acquisition. ACON purchased a controlling stake in True Religion, though the deal terms stayed private. The company kept its headquarters in Gardena, California, and continued running independently. ACON has a track record of investing in established brands at turning points. This move placed True Religion under a firm known for long-term retail growth strategies.

SB360 Capital Adds Retail Muscle And Reach

ACON did not act alone in this acquisition. SB360 Capital Partners, a firm tied to the Schottenstein family, joined as a strategic partner. SB360 is chaired by Jay Schottenstein, who also leads American Eagle Outfitters as CEO. His firm brings decades of apparel and retail investment knowledge to the table. Together, ACON and SB360 plan to widen True Religion’s reach across new markets and channels.

What This Ownership Change Means For Shoppers

For everyday customers, this new ownership structure signals stability rather than disruption. True Religion still operates its stores, website, and wholesale partnerships the same way. Michael Buckley remains CEO and holds a meaningful minority stake in the company. The brand continues expanding into womenswear, jewelry, and even pet accessories. Prices on signature jeans now sit between one hundred and two hundred dollars, making the brand more reachable for a wider group of buyers.

The Road Ahead Under New Leadership

True Religion has set an ambitious target of five hundred million dollars in yearly revenue. The company plans to double its wholesale sales across North America by 2026. It also aims to triple online revenue through a stronger app and website experience. With more than fifty branded stores already running in the United States, physical retail still matters to this plan. ACON and SB360 seem focused on balancing digital growth with the in-store experience that built the brand’s early reputation.

Finding Authentic True Religion Pieces Online

Shoppers who want real True Religion pieces should always check where they buy from. Trusted retailers carry the signature stitching, fit, and logo details fans expect. If you are searching for a reliable place to shop the brand’s shirts, offers a straightforward way to browse current styles. Knowing the ownership story behind a brand often makes the shopping choice feel more informed. True Religion’s journey from a small denim label to a firm-backed apparel company shows how resilience and smart partnerships can carry a brand through tough years and into a new chapter.